San Diego Local Community News

Felena Hanson – Woman Entrepreneur

My career has spanned everything from technology start-ups to higher education. In 2003, I set off to become an entrepreneur after my position as director of marketing was eliminated due to the sale of the venture-backed firm for which I worked. I have never looked back and proudly call myself unemployable!

When I launched my first business, Perspective Marketing, I found my passion for supporting other female entrepreneurs through leadership roles with several professional women’s organizations, including Women’s Global Network and Ladies Who Launch.

In 2010, I recognized the trend of the gig economy and the rise of coworking spaces. After nine months of research, I saw a gap in the market for a space that was especially welcoming to women. I launched my first coworking space in San Diego, California, in 2011 and have since built six additional locations across the country. Hera Hub, named after the Greek Goddess of Women, still stands out in the sea of thousands of coworking spaces. This is not only due to its spa-inspired elements but also because of the robust business support. In addition to in-person, community-building events, our online platform provides members with daily mentoring, accountability, and educational sessions to keep them connected and productive.

Over the last decade, Hera Hub and its family of brands have helped over 13,000 women start or grow their businesses. I am on a mission to reach over 20,000 women. Hera Hub is a Certified Public Benefit Corporation, which commits our company to higher standards of purpose, accountability, and transparency.

In addition to just-in-time business acceleration through daily programming and GURUS, I created two virtual business accelerator programs, which are part of our organization’s public-benefit mission. Each year, hundreds of business owners access these programs for free. In 2022, Hera Hub’s partners, such as the Women’s Business Center, the Small Business Development Center, and the National Community Investment Coalition, granted close to $200,000 in tuition fees to small business owners. Learn more:

I am a published author and international speaker. My book, “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business” is available on Amazon. I am also an expert interviewer with a YouTube series – Women Who Exit (, and a long-running podcast – Flight Club. Both can be found at the Hera Herald –

I am passionate about education, earning my Bachelor’s degree in Marketing from the University of San Diego and my MBA from California State University Dominguez Hills. I taught Marketing and Entrepreneurship at the Fashion Institute of Design & Merchandising and at California State University Dominguez Hills for the MBA online program for eight years.

You can learn more about me and my book at

Read about Felena Hanson at Faces of San Diego

Latest Post

Get free tips and resources right in your inbox, along with 10,000+ others