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One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating clean beauty products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.

Setting the Cleanest Standards in Beauty

We take safety seriously. Over 1,800 ingredients are never used in our formulations—we call this The Never List™—and we go above and beyond to screen every ingredient against our high standards in pursuit of clean beauty.

Standing Up for Sustainability

We’re committed to formulating clean beauty products that protect both people and the planet. As leaders in clean, we’re doing our part to advocate for human rights and climate justice while minimizing the environmental impacts of our products, packaging, and footprint.

Advocating for a Cleaner Future

Ever think your lipstick color could make you an agent of change? We advocate for stricter guidelines and regulations to shift the personal-care industry away from using harmful and questionable ingredients.


Giving Back is Central to Our Mission

We’re proud to be a Certified B Corporation, and part of a global movement of brands using business as a force for positive change. We support nonprofits that align with our mission, and invest in a cleaner future by partnering with leading scientists in the search for safer ingredients that will make up the better products for tomorrow.

Join the Clean Beauty Revolution

Becoming a Beautycounter Consultant is more than a side hustle, it’s an opportunity to a community dedicated to making a significant social impact for future generations. Yes, it’s possible.

Going Beyond Clean: The Social Mission Report

Clean has always been our thing and every year we strive to do better—for people and the planet. Go to our Beautycounter page to fill out the form for more information. Click here or on the image below.


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