I am thrilled to stand alongside my latest health partner, Beautycounter, as one of the top leaders in the cosmetic industry pushing for safer ingredient laws.
Beauty products should be good for you, and the ingredients Beautycounter chooses to use in their cosmetic line back up this belief; they’re clean; safe and never harmful to your body.
Many ask, “Does it really matter?”
It’s a solid question and I get it. It goes as far as stressing that what you put on your skin should be safe enough to eat; after all, what’s absorbed through your skin goes into your bloodstream as if you’ve just ingested it. It’s important to understand exactly what you’re feeding your skin and how it affects your health.
There’s a lot of information out there, and it’s hard to know who and what to trust. When you walk through a drugstore, you’re bombarded with a ton of claims on shampoos, lotions and makeup: “clean,” “natural,” “paraben-free,” “non-toxic,” just to name a few.
It’s important to understand that the Federal Food and Drug Administration (FDA) actually has little regulatory authority in place to oversee personal care products and their marketing claims. Honor your right to feel a little suspicious.
With Beautycounter you can rest assured that they’ll never use safety as a marketing tactic because they recognize how personal care products impact your health. That’s why science-backed research is so important to the brand.
The company’s “Never List” contains over 1,500 questionable ingredients that are banned from use in their formulas this is the gold-standard measure for clean beauty. In addition, they rely on a five-step healthy ingredient selection process to guide them in the development of their formulations.
Beautycounter created their five-step process based on scientific evidence that revealed it was possible to develop safer beauty products that far exceed industry standards. Noted medical organizations and academic institutions; have highlighted links between the chemicals found in our environment including personal care products and public health.
The American College of Obstetricians and Gynecologists (ACOG); The American Academy of Pediatrics; and The Endocrine Society all recognize the ties between exposure to environmental agents; and health and have endorsed the Personal Care Products Safety Act; which empowers the FDA to begin reviewing ingredients used frequently in beauty products.
Your health relies on published research relating the hormone-disruptive effects of chemicals found in the environment; especially those found in your personal care products and cleaning products. These Chemicals have been shown to increase the risks of disease later in life as well as negatively affect the human reproductive system.
So, to answer the question: “Does it really matter?” Yes, it does.
Everyone deserves safer personal care products and I’ll always turn to science to verify that safety. I’m proud to announce my partnership with a cosmetic company who’s pushing for what’s next in cosmetics reform.
